BELGIAN ONLINE SUPER SERIES
the challenge
position poker correctly as a sport and not as a game of chance
The ambition of the Belgian Online Super Series is very clear: to position poker as a sport! And when you say sport, you also mean… competition. Each year, nine finalists are selected to compete in the BOSS9, hoping to win an incredible Dream Package worth €20,000. To give this competition the impact it deserves, it was essential to link it to a clear and impactful marketing strategy. Concept Booth supported BOSS from start to finish in this process: branding, content creation, website communication, social media management, and the organization of the live events.
the plan
rolling out a sports competition built on online poker
Online poker competitions and events are organized continuously throughout the year. In the final phase of the BOSS campaign, the BOSS9, nine finalists compete against each other in various live challenges. The BOSS Bootcamp is undoubtedly the most prestigious event in this lineup: for four days, the candidates stay in a luxury villa and play live poker daily.
The game will be played on a live poker streaming table with bilingual commentary. To ensure high-quality live streaming, Concept Booth collaborates with several professional technical partners. This setup allows us to show everyone, both players and non-players, what poker is all about in a fun way.
the execution l
good content is the key to success
The qualifiers for the final, the finalists' arrival in a breathtaking villa, the disappointment after taking a bad beat, and of course… the relief and joy when, after weeks of struggle, you manage to win the coveted title of BOSS and the incredible grand prize for the winner! There's no better medium to capture these emotions than video.
Throughout the entire BOSS campaign, Concept Booth was responsible for producing exciting content that would appeal to the Belgian poker audience. From briefings to setup and editing, nothing was left to chance, and the final product met the highest quality standards.
the execution II
brand building is essential
To ensure brand consistency, a brand book was developed. This clearly defined the brand's identity, logo, tone of voice, typography, and core values. This new identity is reflected in all the various BOSS campaigns and contributes to strengthening brand recognition within, and even beyond, the Belgian poker community.
the execution III
clear communication
The goal of the BOSS web portal is to inform players about BOSS events in a simple and clear way. To meet this challenge, we assembled a specialized team of web designers and content creators. The result: a website that offers exclusive insights into the poker world. This way, not only the poker niche can enjoy BOSS content, but also the general public, who are not yet familiar with poker.
the result
the largest Belgian online poker community
BOSS is a pioneer in the Belgian poker industry. For the first time, poker is truly being marketed as a sport—the only true positioning for poker. Today, BOSS has grown into an independent brand in the industry with a full year-round program.
The community now boasts thousands of online poker fans. The BOSS website offers a wealth of useful information and the ability to follow every stage of the competition in detail. All recent BOSS campaigns, events, and concepts have been success stories in the Belgian poker industry.
4.650
2023
ENTRIES
6.105
2024
ENTRIES
$89K
2023
PRIZE POOL
$114K
2024
PRIZE POOL
1.400
2023
SITE VISITORS
2.600
JANUARY 2024
SITE VISITORS
1.630
2023
WATCHED STREAM HOURS
2.400
JANUARY 2024
WATCHED STREAM HOURS