ONE-ON-ONE MARKETING
the challenge
Achieve better newsletter conversions
Communication within the gaming sector is particularly challenging. There are many additional guidelines and restrictions that need to be taken into account. Concept Booth has been working for clients in the gaming sector for more than a decade, so we have a wealth of experience in this field.
The You've Got Mail campaign is an effective communication add-on for the Pokahnights newsletter. The club has been sending out newsletters for years, but the open rate was declining year after year. Our targeted mailing campaign reversed this trend. More players started opening and reading the newsletter, which led to better live visitor numbers in the room.
EARLY BIRD
1.008
NEW SUBSCRIBERS
EARLY BIRD
5.830
WEB VISITORS
BEFORE
18,2%
OPEN RATE
AFTER
22,4%
OPEN RATE
EARLY BIRD EVENT
404
ENTRIES
MAIL TO LIVE
6,9%
CONVERSION
the plan
additional prices by email
In September 2023, the 'You've got Mail' campaign was introduced: mailings built on a strong Call to Action proposition: 'Open your mail and receive extra prizes!' Every newsletter sent during the campaign, from September to December, offered readers the chance to spin a wheel and win various prizes. We gamified the Pokahnights newsletter and built a strong relationship with the recipients of the mailing.
the result
a consistent and regular narrative
With an eye for the smallest details, mailings were sent out on a regular basis. These mailings naturally focused on the extra call to action. In addition, the club's offerings and experience were communicated with crystal clarity. Pokahnights respondents responded enthusiastically to the campaign: winners actively shared their experiences on social networks. Not only did we improve the email experience, we also ensured that Pokahnights' mailing list continued to grow.